Gen-Z Yellow

Well I'm loving that Generation-Z Yellow turned up as the top colour in the annual John Lewis retail report for 2018 - sales of yellow dresses were up a whopping 401%. It's a lovely trend to be looking at on a gloomy November day.
Interestingly this sunny colour is the opposite of Pantone's choice for the colour of the year, the mysterious Ultra Violet. Thought provoking though Ultra Violet is, perhaps we weren't so much in need of more intrigue just yet and what we want is some happy sunshine + positivity. How lovely that the same JL report highlighted the Rainbow as the emblem of the year - it too is cheery and a welcoming sight after a storm (the world stage has certainly been stormy of late). Wonderful to see that a greetings company, Rachel Ellen Design, had a special mention in the JL retail report for their fab rainbow designs.
Yellow is traditionally a tricky colour in greetings (along with green and brown) and yet publishers and product makers are really embracing this. All the icons are fab, from big cats (leopard print also on trend) to bananas, bees, stars, giraffes, sunshine and lemons. What's not to love!

GENERATION Z YELLOW - EMILY HAUCK KARIKA NOVA

above clockwise from top left: combining two 2018 trends of gin and yellow is stop the clock's lemon birthday card, golden lion card from red cap cards, smile sunshine birthday card from the positive vibes collection paperchase, thanks a bunch from papier, both trends for yellow and eco here with this water bottle from trouva, abstract paint note book from annie dornan smith, galah yellow notebook from lydia meiying, love the happy use of millennial pink and gen-z yellow in this sadler jones card, bees knees mini card from lagom, bananas for you sticker patch and card from anthropologie, citrus lemons art print from nikki strange,

#gen-zyellow #yellow #generationzyellow #sunshine #lemons #bananas #bees #colouroftheyear