Escapism

Here it is, the annual John Lewis report has arrived with the latest trends. Out is sensible women's suits or healthy eating spiralisers, that's too much reality for us. Escapism is the new key to current shopping trends. More unicorns, mermaids, rainbows, fun and fantastical please.

Thinking back on recent trends tropical leaves & pantone's 2017 Greenery colour, even these appear too down to earth for current needs (not surprising in a 2017 that's filled with full on politics and events). So the unicorn is here to stay. Here are some pink, sparkling and escapist top picks.

ESCAPISM - EMILY HAUCK KARIKA NOVA

top left: best birthday unicorn card by sooshichacha, top middle: unicorn garden folded notecards from paperchase, top right: rainbow unicorn card by gemma correll, second tier left: unicorn poop card by ohh deer, second tier right: unicorn happy birthday card by duke and rabbit, third tier left: orelia have a magical day gift card, third tier middle: unicorn with tassle card by meri meri, third tier right: unicorn star A5 sketchbook by paperchase,  fourth tier left: unicorn pop up card from paperchase,  fourth tier middle: star wand greeting card by ohh deer, fourth tier right: mermaid card by meri meri, bottom left: mermaid cake toppers from meri meri, bottom middle: rainbows birthday card by meri meri, bottom right: unicorn necklace by meri meri

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The Henries Awards 2017

So we have it, the winners of the Henries Awards 2017 have been announced!

While Paloma Mother's Day missed out on the spring season award, the Paloma Christmas Packs have proved again to be a winning formula in the Best Christmas Box or Pack Category, fantastic news! I have thoroughly enjoyed designing Paloma for Belly Button Designs right from creating the initial concept through to the award winning range it is today. I am so pleased to see it continuing the winning tradition.

Congratulations to all the winners, a fabulous show of talent this year. A full list of winners can be found here at PG Buzz.

THE HENRIES AWARDS 2017 - EMILY HAUCK KARIKA NOVA

above: a selection of winning companies and some of the collections. top left: stefanie dyment's new giftware collection - best giftwrappings collection, top right: lagom - best relations or occasions range, second tier left: hotchpotch - best contemporary trend range, second tier right: belly button designs paloma chrismas box - best christmas box or pack, third tier left: five dollar shake - best christmas counter range, third tier right: louise tyler - most promising young designer, bottom left: stop the clock design - best spring seasons range, bottom middle: redback cards - best humorous range, bottom right: art file - best male range

The Henries

Ooh it's that time of year again. The Henries Greetings Awards 2017 are this week! It's fantastic to see Paloma is nominated for two awards in Best Spring Seasons Range & Best Christmas Box or Pack. Paloma Mother's Day is one of the last collections I designed for Belly Button Designs so it's extra fab to know it has been nominated and for me to leave on such a high. Let's hope it's another winner!! Best of luck to all the nominees!!

THE HENRIES ARE HERE | EMILY HAUCK KARIKA NOVA

above top:  belly button designs paloma mother's day 2017 'on Mothering Sunday' - one of my favourite designs I created for the collection, middle right: henries 2017 logo, bottom middle: previous henries award for platinum, bottom right: parisian theme for this years ceremony, #progressive greetings