Spring Fair SS21

As lockdown three continues through February I tuned in last week for this year's virtual Spring Fair SS21. It was lovely to see some familar faces from the industry and some roads back to a new normal beginning to appear. The show mirrored many of the thoughts from Top Drawer with an extra focus on the international mood. The informative Global Consumer Behaviour talk with Simon Moriarty from Mintel discussed in detail where we are in our thinking on the trend drivers like green + health issues, experiences, digital life & collective empowerment. 

I hugely enjoyed the Colour, Material and Finish Forecast: Spring Summer 2022 with Samantha Donnachie from Colour Hive. A large number relatable concepts of Collectivism, Craving Nature, Meaningful Luxury, Green Recovery and Socially Good were highlighted. I especially loved the Sunlit Nature, Neutral Glow & New Shoots Green themes which reminded me of our new card range Amelia - more news coming soon on the Cinnamon Aitch collection.

Similar to Top Drawer, had things gone to plan we would have seen the new range Florentine for Portfolio Cards launching at the show. I'm very much looking forward to sharing this new collection with you soon.

SPRING FAIR SS21 | EMILY HAUCK KARIKA NOVA

above clockwise from the top left: image i took of the halls from last years show, trend drivers from colour hive - the full report is available from their website, mood boards and colour swatch snippets from the colour hive talk, samantha donnachie the creative director from colour hive, part of the amazing colour trend wheel for 2022, a snippet from the custodian trend.

#springfair #springfairss21 #colourhive #mintel #trends #ss21 

Top Drawer SS21

During what seems like an endless January there was a lovely space created last week for a virtual show by all the great people at Top Drawer. I was lucky enough to attend a good portion of the talks from my desk. Though covid times of course appeared in many conversations there were lots of take aways of positivity and things to look forward to in the coming year. 

In Bryony Sheridan's (Liberty) talk with Fiona McCarthy (Vogue Living) we looked at how we are exploring new ways of expressing ourselves. Things that can inspire and spruce up our homes have been big on the agenda. Original art is happily very popular at the moment with artists such as Poppy Ellis and Chiara Pinaro being in high demand. Gifting is also of key interest, "Christmas has shown that we didn't shy away from sending presents despite the sombre mood". Ideas repeated across the talks move on from trend focussed thoughts to movements such as: sustainability, consistency, slow design, wabi sabi, timelessness, integrity and a circular economy. 

I especially enjoyed the Design in Packaging piece with Vincent Villiager & GFSmith. Lots of great tips with using dye proof paper, sustainable boards like Extract and the new GFSmith website for small business. I appreciated Vincent's thoughts on how the development stage is an important part of the creative process - "there is a tremendous amount of craftmanship between a great idea and the end product". Coming from a family of artists and craftpersons I relate to this, it's something I look to when working on collections such as the new range Amelia with Cinnamon Aitch. In the collaboration a great deal of thought goes into the print processes, colours, hand finishing elements, board weight and such. Had all gone to plan Amelia would have launched at Top Drawer, though we didn't get to see it on the walls I'm looking forward to sharing this lovely project with you all in the coming weeks. Watch this space!

VIRTUAL TOP DRAWER SS21 | EMILY HAUCK KARIKA NOVA

Clockwise from the top left: a pic of my desk mid talks, top drawer on demand - the new way to view all the newness, a first pic of new range amelia created for cinnamon aitch - more on that soon, retail fest talk titles, the lovely gfsmith, some of the people behind all the great content including those mentioned earlier and giles kine of country life - mike fisher studio indigo - nichola keenan and nichola lindsell of boxx creative - trend expert louise healy adonis sharon crowson - design archives, top drawer on demand, slide from the talk on packaging design.

#topdrawer #topdrawerlondon #ss21 #liberty #vogueliving #vincentvilliager #gfsmith #cinnamonaitch #poppyellis #chiarapinaro #emilyhauck #emilyhauckcreative #amelia