Extract

Excitingly in my post this week is the latest collection from GFSmith, Extract. It's a paper project that I find particularly appealing, not only because it is great quality paper and excellent colours but because it has come about in an effort to reduce our paper + plastic waste.

Plastic has been something on my agenda for a little while (I'm big a fan of retailers like Buy Me Once who look to reduce disposable culture) but the issue has come to the fore this week with the poor baby whale on blue planet and an increasing number of recent worrying reports on plastic pollution.

I didn't realise that the disposable paper coffee cups that we all use daily are actually non recyclable - this is due to a plastic lining on the inside. A scary thought when we use 5000 of these cups a minute!

So it is great news to hear of a designer paper tackling this. After much development at the paper mill into finding a way to recycle these cups, we have extract. Something so positive and aesthetic too.

EXTRACT FROM G F SMITH - EMILY HAUCK KARIKA NOVA

above: extract, available colours: flint, shell, ember, pitch, aqua, khaki, mustard, cactus, moon + coral. weights 130 + 380gsm 

#gfsmith #extract #paperlove