Pantone have picked up on our need for something joyful to take us away from 'the onslaught of digital technology and social media'. Described as 'an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge' by Pantone, Living Coral offers the positive and optimistic feel of 2018's popular hit colour Gen-Z yellow but with a softer more calming vibe.
Living Coral will certainly be easier to use in greetings and stationery than last year's choice of Ultra Violet which pretty much clashed with anything seasonal. Think coral colour hearts for love captions, beautiful warm toned flowers for Mother's Day, flamingos, summery watermelon, sunsets, confectionary and more. I'm looking forward to seeing this colour trend develop over the coming year. Lovely coral hue favourites below.
LIVING CORAL EDIT | EMILY HAUCK KARIKA NOVA |
clockwise from the top left: rifle paper's poppy birthday card at papermash, cake birthday card from caroline gardner, sprinkles gift wrap by write sketch &, pawty frenchie card by jolly awesome from papier, A5 good karma club notebook from paperchase, katie phythian's flamingo's from lilly and thorn, love the paper flowers on this m&s sister card, monochrome balloons card from paperchase, pink and orange poster by iris lehnhardt, rhubarb and ginger chocolate from coco, coral floral birthday card from caroline gardner,
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